Commercial launch campaign created for MV Agusta, featuring the brand’s electric bicycle collection across the rolling landscapes and historic villages of Italy’s Langhe region. Developed to support the introduction of MV Agusta’s e-bike range, the project combines lifestyle imagery, environmental product photography and campaign visuals designed to position the bikes within a premium travel and leisure context. The imagery focuses on authentic experiences, scenic routes and the relationship between modern mobility and the cultural landscapes of northern Italy.
