Commercial and tourism-focused mountain bike campaign created for Aosta Valley Freeride, documenting a day of riding across some of Chamonix’s most iconic trail networks, including Les Houches and the Balme–Le Tour / Vallorcine area. Set against the backdrop of the Mont Blanc massif, the project was developed to promote AVF’s guided MTB experiences in France, combining action sports imagery, alpine scenery and authentic trail culture throughout the Chamonix valley.
