I’m Andrea Passerini, an outdoor and commercial photographer based in the Aosta Valley, at the foot of Mont Blanc. I grew up here, and the mountains shaped the way I see and the way I work.
I started shooting in 2005, in a darkroom class at school. After high school I spent two years in a professional printing lab — developing film, printing black and white, learning where color and tone actually come from. That time behind the enlarger taught me more about images than anything else, and it’s stayed with me ever since.
I studied Sport Sciences, graduating in 2015, which pulled my work toward athletes and movement. In 2017 I spent a year in Australia, and when I came back I committed fully to what had always pulled at me: outdoor and action sports, shot in the environments they belong to.
I work mostly in outdoor commercial and lifestyle photography, with a focus on mountain terrain, action sports, and the athletes who move through it. What I like most is making a product feel alive in the place it was built for — the connection between the object and its environment is where the image lives.
Some of the brands I’ve worked with: Ducati, Pagani Automobili, Land Rover, The North Face, Scott, Brembo, Bold Cycles, MV Agusta, Thok ebikes, AMG Mercedes, Garmont, Grivel, Jägermeister, Berlucchi, Automobile Club Italia, Klever Mobility, and more.
Somewhere along the way, the technical side of photography — color management especially — became as much a part of my work as the shooting itself. Reliable, well-structured information on it was always hard to find, so I ended up building my own: Color Management Guide, a free reference covering everything from monitor calibration to print workflows. It’s the resource I wish I’d had when I started.